About us
Sleek designs, glamorous spirit, precise cuts, premium materials. Amarré embodies timelessness, characteristic of Made in France while seamlessly integrating Malagasy culture and craftsmanship.
Our story
Founded in Paris in May 2023, Amarré embodies the fusion of French chic and glamour with Malagasy craftsmanship. The brand was born out of a passion for swimwear, an idea that took root nine years earlier, in 2014.
It was during a trip to Madagascar, thanks to the discovery of the ancient art of crochet, that the story began – first with the creation of crochet swimwear, then with the crafting of beach accessories such as raffia bags and hats, all designed to reflect the authenticity of local craftsmanship.
The designs are conceived in the brand’s Parisian offices before taking shape in Madagascar and Paris, under the skilled hands of our crochet artisans.
Our commitments
Our workshops are dedicated to community development and environmental responsibility – values we hold dear.
One of our workshops in Madagascar, in collaboration with the AVM Association, actively engages in providing free training in crochet, sewing, and embroidery. This initiative has positively impacted 650 young girls, divorced and widowed women in various districts, achieving a remarkable 100% success rate. Moreover, we take pride in highlighting that over 80% of our artisan team is comprised of women.
Each woman in our team plays a crucial role in the creative process, holding key positions such as quality manager, workshop leader, crocheter, and association president. By promoting diversity in roles and skills, we affirm our commitment to female empowerment, believing that their influence and leadership are essential for a strong and balanced community.
On the environmental front, our workshop has implemented a wastewater recycling system, producing liquid fertilizer used in our vegetable plantations.
Continuing our commitment to improvement, we support our workshops by introducing innovative solutions to streamline the crafting process, aiming to make artisans’ work more efficient. The creation of a handmade bag, for instance, may take anywhere from 3 to 6 days. Our objective is to enhance their work by simplifying this meticulous process.
Nos engagements
Nos ateliers s’engagent envers le développement communautaire et la responsabilité environnementale, des valeurs que nous partageons.
L’un de nos ateliers à Madagascar, en collaboration avec l’Association AVM, s’investit activement dans la formation gratuite en crochet, couture, et broderie. Cette initiative a bénéficié à 650 femmes avec un excellent taux de réussite.
Nous sommes fiers de souligner que plus de 80 % de notre équipe artisanale est composée de femmes. Elles ont toutes un rôle essentiel dans la création : responsable qualité, chef d’atelier, crocheteuse, présidente d’association.
Nous affirmons notre engagement envers l’autonomisation féminine, car nous croyons que leur influence et leadership sont essentiels à une communauté forte et équilibrée.
Sur le plan environnemental, notre atelier a instauré un système de recyclage des eaux usées, créant ainsi un engrais liquide utilisé dans les plantations de légumes.
Favorisant l’amélioration continue, nous accompagnons nos ateliers en proposant des des solutions innovantes pour optimiser le processus de confection, visant à rendre plus efficient le travail des artisans. La réalisation d’un sac, entièrement fait à la main, peut nécessiter entre 3 à 6 jours. Notre objectif est d’améliorer leur travail en simplifiant ce processus minutieux.
Our Values
Cultural fusion
Designed and handcrafted in France – the adopted home of Carole, the founder- and in Madagascar – her motherland, each piece embodies a harmonious blend of these two rich cultures.
Oceanic inspiration
The founder has a profound passion for the ocean and attaches great importance on showcasing her island’s expertise through creations inspired by the allure of the Mediterranean and Indian Ocean.
Premium Materials
Our beachwear are hand-crocheted from fine cotton fibers, while our accessories are fashioned using raffia. We prioritize natural materials and environmental consciousness, reflecting our dedication to both quality and sustainability.
Craftsmanship
Each item demands an average of 3 days for bikinis and may take up to 5 days , which ensures meticulous attention to detail and impeccable finishing.
Comfort, durability & sleek style
Our beachwear and accessories combine comfort, durability, and glamorous style, enhacing your natural beauty and ensuring that you look and feel your best.
Amarrė
The brand’s identity draws from its maritime inspiration, with ‘amarrer’ symbolizing ‘to attach,’ and the crochet hook serving as its creative tool.